Uber x Wayve: Immersive Event Production for a Futuristic Technology Launch
YES Events delivered an immersive event production for the Uber x Wayve technology launch event, transforming the Wayve factory into a futuristic launch environment. Combining creative lighting, projection, audio and special effects, our team created a memorable experience showcasing the future of autonomous vehicle technology.
In collaboration with an agency partner, the event celebrated the new partnership between Uber and Wayve, bringing together influencers, industry guests and media attendees to experience Wayve’s driverless technology and share the launch across their social media channels.
The brief was to transform the existing factory space into a visually impactful brand experience that reflected the innovation behind autonomous vehicles. Through creative event design, projection mapping, lighting solutions and special effects, YES Events created an immersive environment that supported the client’s vision and delivered a standout technology launch experience.
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Transforming the Space Through Immersive Event Production
With only two weeks available from the initial brief through to delivery, careful planning and technical expertise were essential. Our team carried out two site visits to understand the venue, assess the production requirements and develop the best approach for the challenging space.
The original concept included projection mapping across multiple areas of the venue, but due to the tight turnaround, our team developed an alternative solution using four Christie 23K projectors positioned from the venue’s balcony.
The projectors displayed bespoke content across the shutters, walls and floor areas, with keystone correction applied to ensure the visuals aligned accurately despite the challenging angles and throw distances.
A bespoke visual concept was also created around the Wayve branding, featuring a wave of colour flowing across the main wall behind the vehicles. This reinforced the brand identity while providing a striking backdrop for photography, video content and influencer coverage.
Creating a Clean and Immersive Event Environment
A key requirement for this immersive event production was creating a sleek installation with minimal visible equipment and cabling. The team designed the technical setup to blend seamlessly into the factory environment, maintaining the clean and futuristic aesthetic required for the Uber x Wayve launch.
To achieve this, YES Events used a range of wireless event lighting solutions from Astera, including AX2 100s, AX2 50s, QuikSpots and Titan Tubes, positioned throughout the space.
The cable-free lighting system allowed fixtures to be placed around the vehicles and venue while maintaining a discreet and professional finish. This helped create a visually engaging environment without compromising the overall look of the installation.
Additional event lighting came from Ayrton Rivale and Robe Viva fixtures, which were rigged above the space to enhance the atmosphere, introduce the client’s brand colours and create a dynamic environment reflecting the innovation behind autonomous vehicle technology.
The audio production was designed to deliver a high-quality experience while remaining discreet within the venue. RCF NXL 14 speakers and AX 15 subwoofers were positioned on the mezzanine level to provide even sound coverage throughout the space, while SOWA Pro speakers were used within the workshop area to create an immersive atmospheric soundscape.
Delivering a Memorable Technology Launch Experience
To add an extra level of impact, CO₂ cannons were incorporated into the production for the reveal of the driverless vehicle, creating a dramatic moment for guests and content capture.
Despite challenging access during installation, with equipment needing to be transported up the hill and manually moved to the mezzanine level, the YES Events team successfully delivered the production within the required timeframe.
A full rehearsal with the client ensured the complete system was tested and ready ahead of the event, allowing everything to run smoothly once guests arrived.
The Result
The completed installation delivered exactly what the client was looking for — a visually striking environment that reflected the innovative nature of Uber and Wayve’s partnership.
The combination of projection, lighting, audio and special effects created an immersive experience for guests while providing the perfect backdrop for photography, video and influencer-generated content.
The event generated significant engagement across TikTok and Instagram, helping raise awareness of the launch and successfully achieving the client’s objectives.
Planning your next immersive event experience? Contact the YES Events team today at info@yesevents.co.uk to discuss how we can bring your vision to life.
